Track Record

  • Set up companies and handled start-up operations for financiers and venture capitalists: Marsman Drysdale – Steelcase,      BF Works, Inc and Club Oasis for BF Corporation., Pidro shirts and Infinity’s End Productions.  Set up the Public Information Office of the City of Marikina, the Business Research and Innovation Division of Triple-V, and the Marketing Division of Ergo. Reorganized the Sales & Marketing Team of Asian Spirit Airlines.
  • Conceptualized the Eastwood Walk and other commercial center developments of Megaworld and Empire East. Evaluated site proposals for Andrew Tan. Toured Asia and Australia to observe emerging trends in property development, e.g., malls, resorts, marinas, golf clubs, hotels, condominiums, and serviced apartments.
  • Spokesperson and handled Public Affairs of then Mayor Bayani Fernando.  Personal Think Tank of BF (both in government and in the private sector). Collaborated with Mayor BF and prepared the Concept Paper of the Marikina Riverpark Project which won numerous awards, e.g., AIM’s Galing Pook, Clean & Green, etc.
  • Responsible for making Pidro shirts a commercial success at a time when people were saying no one would buy a local shirt at P250.
  • Conceptualized a TV show that won awards 4 years in a row, e.g., Gawad CCP, Catholic Mass Media Awards, Star Awards for Television, etc.
  • Crisis PR consultant for government and corporate clients, e.g., DOT Sec. Alberto Aldaba Lim, Marikina, Prosperity.Com, Masterminds Asia Communications, LK Group of Companies, Mayor Joey Marquez vs. Kris Aquino, Save Caticlan Hill! Save Boracay!, etc.
  • Evaluated and recommended sites for the expansion of Triple-V and Racks directly to Vicvic Villavicencio and Willie Soong.
  • Conducted market research related to project development and new business for Megaworld, Empire East, BF Works, Triple-V, Alemars, ARB Construction, Palawan Properties Holdings, Inc., LK Global, Robinsons Land, etc.
  • Prepared Business Plans for Steelcase Philippines, Ford Mindanao, Haagen Daza, Group Le Duff, McJim, and Alemars.
  • Streamlined the operations of Pidro shirts, FastRACKS, and Triple-V FEDS (Free Express Delivery).
  • Handled editorial requirements of Megaworld’s Horizon newsletter, the New Marikina Magazine, Philippine Travel Update, Eastern Sunday, Tinig and various religious newsletters, e.g. Marikina Cenacle, Carmelite’s Ugnayan, Tambuli of San Isidro Parish, etc.